90-Day Sprint Framework for B2B SaaS SEO Execution
by: Muiz Thomas | Founder of GrowUp
This roadmap translates audit findings into executable sprints. Each task is prioritised by revenue impact, includes owner assignment, and connects to specific pipeline metrics.
Clone this template, populate it with your audit recommendations, and use it to drive cross-functional accountability across marketing, product, and engineering.
| Sprint Phase | Timeline | Primary Objective | Expected Impact | Key Stakeholders |
|---|---|---|---|---|
| Quick Wins | Days 1–30 | Remove technical barriers blocking high-intent pages. Fix indexation gaps on pricing, demo, product pages. | 10–20% lift in organic-to-trial conversion. Immediate visibility gains on commercial keywords. | Engineering Lead, Marketing Ops |
| Foundation Fixes | Days 31–60 | Establish technical infrastructure for scalable growth. Implement schema, fix site speed, resolve crawl budget waste. | 15–25% improvement in Core Web Vitals. 30–40% increase in indexed high-value pages. | Product Manager, Engineering, SEO Lead |
| Growth Accelerators | Days 61–90 | Launch content strategy, internal linking overhaul, authority-building initiatives that compound over time. | 25–35% increase in qualified organic traffic. Measurable lift in keyword rankings for category-defining terms. | Content Lead, Demand Gen, SEO Lead |
Objective: Fix revenue blockers preventing qualified buyers from discovering and converting on high-intent pages.
| Task | Revenue Impact | Owner | Acceptance Criteria | Status |
|---|---|---|---|---|
Fix noindex tags blocking /pricing, /demo, /product/* pages from Google index |
HIGH: These pages drive 60%+ of organic demo requests. Every day they're noindexed costs pipeline. | Engineering Lead | All commercial pages return X-Robots-Tag: index, follow. Verified in GSC within 72 hours of deployment. |
☐ Not Started |
| Resolve JavaScript rendering failures preventing Google from crawling product comparison tables and feature grids | HIGH: Comparison pages capture bottom-funnel intent. If rendering fails, these pages won't appear in commercial searches where buyers evaluate alternatives. | Engineering Lead | Run fetch as Google test. Rendered HTML includes full feature tables, CTAs, and pricing toggles. |
☐ Not Started |
| Eliminate redirect chains on top 20 organic landing pages (currently 3–5 hops, slowing crawl budget and user experience) | MEDIUM: Each redirect adds 200–500ms load time. Slows mobile conversion by 8–12% per second of delay. | Engineering Lead | All top landing pages resolve in single 301 redirect or direct load. Validated via Screaming Frog. | ☐ Not Started |
| Implement canonical tags on paginated blog archives and filtered product pages to consolidate authority | MEDIUM: Prevents PageRank dilution across 40+ duplicate URLs competing for same keywords. | Engineering Lead | Canonical tags point to primary version. GSC shows 90%+ of indexed URLs are canonical versions within 2 weeks. | ☐ Not Started |
| Task | Revenue Impact | Owner | Acceptance Criteria | Status |
|---|---|---|---|---|
| Add schema markup to pricing page (Product, Offer, FAQPage) to trigger rich results in SERP | HIGH: Rich snippets increase CTR by 20–30%. Pricing page drives 40% of organic demo bookings. | Marketing Ops | Schema validates in Google's Rich Results Test. Pricing page appears with star ratings or offer details in search within 3 weeks. | ☐ Not Started |
| Optimise meta titles and descriptions on top 10 conversion pages to increase CTR from search results | MEDIUM: Current titles are generic ("Product | Company"). Rewrite to include target keyword + value prop. | Content Lead | New titles deployed. CTR improvement tracked via GSC. Target: +15% CTR within 30 days. |
| Fix mobile tap target spacing on demo form (currently fails Google's mobile usability test, blocking indexing) | HIGH: Mobile accounts for 62.54% of global organic search traffic. Usability failures prevent pages from ranking in mobile search. | Engineering Lead | Demo form passes Google Mobile-Friendly Test. Touch targets are 48x48px minimum with adequate spacing. | ☐ Not Started |
| Task | Owner | Acceptance Criteria | Status |
|---|---|---|---|
| Set up weekly tracking dashboard: organic traffic to conversion pages, indexation %, Core Web Vitals, organic-to-trial rate | Marketing Ops | Dashboard live in Looker/Amplitude. Baseline metrics captured. Weekly email summary sent to stakeholders. | ☐ Not Started |
| Run staging environment validation before pushing fixes live to prevent accidental deindexing or broken functionality | Engineering Lead | All fixes tested in staging. SEO Lead approves before production deployment. Rollback plan documented. | ☐ Not Started |